Decision Velocity: Speed Over Perfection

THE BRUTAL REALITY: ANALYSIS IS PROCRASTINATION

The most common cause of company death is not a "wrong" decision; it's the inability to make a decision at all.

The Conflict: You want "more data" to be 100% sure.

The Truth: Most decisions are "Type 2"—they are reversible. If you wait until you have all the facts, the window of opportunity has already closed.

The Fix: Make decisions at 70% certainty. Use the extra time to execute and adjust. Speed is your primary competitive advantage.

1. THE OODA LOOP

Observe, Orient, Decide, Act. The team that can cycle through this loop faster than the competition wins, even with an inferior product. Decisions are the fuel of the OODA engine. Don't let the tank run dry.

2. DECENTRALIZED COMMAND

If every decision has to go through you, you are the ceiling of your company's growth. Push decision-making power down to the lowest possible level. Trust your team to be "wrong" occasionally in exchange for moving 10x faster.

SMART WORDS

TYPE 1 VS TYPE 2 DECISIONS

Type 1: Permanent and high-stakes (e.g., selling the company). Type 2: Reversible and tactical (e.g., changing an ad headline).

ANALYSIS PARALYSIS

The state of over-thinking a situation so that a decision or action is never taken, effectively creating a "No" by default.

HIGH AGENCY

The ability to find a way to get a result regardless of obstacles, without waiting for permission or instructions.

TACTICAL DIRECTIVES

1. The 24-Hour Pivot: If a decision is reversible (Type 2), commit to making it within 24 hours of identifying the problem.

2. The "No-Meeting" Decision: If a decision doesn't affect more than 2 departments, handle it in a 5-minute Slack thread, not a 1-hour meeting.

3. The 70% Rule: Explicitly tell your managers: "If you are 70% sure, pull the trigger. I'll take the blame if it fails."