Digital Funnels: The Gateway Drug

THE BRUTAL REALITY: DON'T PROPOSE ON THE FIRST DATE

Trying to sell a $5,000 product on a first click is marketing suicide.

The Conflict: Trust is earned in increments, not in one go.

The Truth: You need a "Tripwire"—a low-friction commitment that turns a "visitor" into a "buyer." Once someone pulls out their credit card for $7, they are 10x more likely to spend $7,000 later.

1. THE MICRO-COMMITMENT

Ask for an email. Then ask for 2 minutes of their time. Then ask for $1. Every "Yes" builds momentum. Consistency is a survival mechanism; the brain wants to finish what it started.

2. THE LTV OVER CAC RATIO

If you spend $100 to get a $100 customer, you are dead. You must master the "Backend." The first sale covers the cost of the ad; the second, third, and fourth sales are where the wealth is built.

SMART WORDS

TRIPWIRE

The "Entry Fee." A tiny, high-value product used to transform a stranger into a customer.

LTV (Lifetime Value)

The "Golden Goose." The total amount of money a customer will give you before they die or leave.

LEAD MAGNET

The "Free Sample." High-value info given in exchange for an email address.

TACTICAL DIRECTIVES

1. The $7 Test: Create a digital product that solves one tiny problem for $7.

2. The Follow-up: Set up a 5-day automated email sequence for every new lead.

3. The Upsell: Immediately offer a more expensive product on the "Thank You" page of your first sale.