Delegation: The Multiplier

THE BRUTAL REALITY: YOUR TIME IS THE MOST EXPENSIVE ASSET

If you are doing $20/hour work, you are a $20/hour employee. Period.

The Conflict: You think "nobody can do it as well as I can." You might be right, but your "perfection" is what's keeping you small.

The Truth: Delegation is not "giving away work"; it is "buying back time."

The Fix: Use the 70% Rule. If someone can do it 70% as well as you, let them. The 30% gap is the "Freedom Tax" you pay to focus on strategy.

1. OUTCOME VS. ACTIVITY

Stop telling people "how" to do the work. Tell them "what" the result must be. Micromanaging is the opposite of scaling. If you hire smart people and tell them which buttons to click, they will eventually quit and work for your competitor.

2. THE DELEGATION LADDER

Start with low-risk tasks (data entry, scheduling). As trust is built, delegate decisions, not just tasks. The ultimate goal is to delegate the *outcome* itself. "Make this department profitable" is the final level of delegation.

SMART WORDS

ZONE OF GENIUS

The "God Mode." The small set of tasks where you provide massive value that literally no one else on the planet can.

OPEX (Operational Expenditure)

The "Burn." The ongoing cost of keeping the business machine running every month.

LABOR ARBITRAGE

The "Discount." Hiring elite talent in lower-cost markets to perform high-value tasks.

TACTICAL DIRECTIVES

1. The $1,000/hr Audit: List every task you did today. Which ones would you pay someone else $1,000/hr to do? (None). Stop doing the $20/hr ones.

2. Hire the Assist: Get a Virtual Assistant or a freelancer by Friday for the task you hate the most.

3. The Result Brief: Write down an "Outcome" you want. Give it to a team member without telling them the steps. See what happens.