SKILL LABS

Margin Analysis

PRICING

Calculate the spread between your cost of goods sold and retail price. Critical for gross profit health.

Unit Cost ($)

Selling Price ($)

Gross Margin %33.3%

Strategic Deep Theory

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THE SURVIVAL SPREAD

In high-stakes business, your margin is your oxygen. A 'Commodity Trap' occurs when your margins fall below 20%, leaving no room for operational errors. Elite companies aim for 70%+ gross margins to fund aggressive R&D and marketing.

THE PROFIT TRAP

Many founders confuse 'Revenue' with 'Wealth'. A high-revenue business with a 5% margin is a fragile house of cards. One bad month of ads or a 10% price hike from a supplier, and the business is Default Dead. You must optimize for the spread, not the volume.

TACTICAL Q&A

Q: What if my margin is shrinking?

A: Audit your COGS immediately. Look for 'Scope Creep' (doing more for the same price) or supplier price hikes. If COGS are fine, your pricing is losing authority.

Q: How often should I recalculate?

A: Every time a variable cost changes by more than 5%. In volatile markets, this is a monthly mandatory briefing.

TERMS: MARGIN VS MARKUP

Confusion between these two leads to pricing suicide.

→

MARGIN: Profit relative to the SELLING PRICE. (Used for P&L and viability).

→

MARKUP: Profit relative to the COST. (Used for setting prices).

If you want a 25% Margin, you must apply a 33.3% Markup. Learn the difference or go bankrupt.

Contextual Glossary

EBITDA[+]

ROI[+]

Moat[+]

Diagnostic Report

Interpretation

"Margin is 33.3%."

Identified Pattern

HIGH-MARGIN MOAT

SOLUTION MASTERY REQUIRED:

Blue Ocean Strategy